It’s a question we get frequently.
First, we care deeply about community. Small businesses that share that same commitment are compelling to us. By working with similarly inclined small business owners, we can do much to positively affect community.
Because we approach our client relationships like partnerships, we conduct a fair amount of due diligence. Once we have agreed to work together, we take on the task of realizing your goals as if they were our own. Importantly, we always respect the business owner’s role as…well, owner. Any agreement we have is never long term in nature – save our commitment never to disclose a business owner’s proprietary and confidential information except as expressly directed by the owner.
So, we operate without a net. We commit time and resources to pursuing our clients’ dreams. We often accept reduced fees in exchange for a small percentage of profits above an agreed upon threshold. It is entirely possible for a business owner to work with us to turnaround their business and then decide to move on from our help just as profits begin to surge.
We’ll take that chance.
We believe our deep commitment to serving small business owners is soon well understood by our clients and our lack of long-term agreement gives way to a more organic, authentic understanding of the task at hand and our collective focus on serving the business’ customers / clients / patients, employees, lenders and investors with excellence. As long as we find value in working together, we will do so.
Our goal is to help as many entrepreneurs as possible. However, it should be clear that we will not work with competing businesses. How could we?
So, the focus of our due diligence is to identify small business owners who seek to deliver the most compelling solutions to important community problems. We also want to ensure a business owner genuinely wants help growing their business while also growing professionally as an owner. To that end, the most important decision factor is determining whether or not an owner is willing to listen and change. To be clear, we greatly value a collaborative approach. The best ideas have no single author.
Like any investor, once we have completed our due diligence satisfactorily, we dive in and do all we can to ensure success. We get in the boat.
Make sense?
Let’s get started.
